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Web Film
Vicks: Just a Boy
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Following up from its 2018 #TouchOfCare video, Vicks releases another true-to-life story on the transformative power of care, to celebrate the extraordinary stories of the people who have lived it by their actions. This time, it centres on a child infected with HIV and a woman whose love and care paved way for the transformation of both their lives. The film is a powerful story that aims to challenge current beliefs, social norms, definitions, and stereotypes; a bold move aimed to address issues on discrimination. The brand continues its mission on transforming people's lives with the power of care with the belief that it is Care that makes a family, and not the other way around. The brand's #TouchOfCare campaign brings to the surface societal taboos and sheds light on them to inspire change in perspectives and preconceived biases. It reveals how anybody with a loving touch of care has the capability to transform another person's life.
Account Management: Natalie VanderVorst, Prachi Partagalkar and Jessica Geli Related
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