Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Plan International: Walk Like a Woman

Embed Audio
1 in 2 Australian women don't feel safe walking alone at night. The common response from authorities is to make suggestions on how women can change their behaviour when really it's men who need to change theirs. But it's hard to change behaviour when you can't fully understand the problem. So we created a 360-degree, binaural recording, to replicate how the streets sound to women. The audio was recorded in Melbourne's city streets to ensure it was as realistic as possible. For the first time, men could hear what women have heard their entire lives, before being directed to the Plan International webpage where they could share the track and learn simple behavioural changes they could begin making immediately to help everyone feel safer on our streets at night.
Credits Other credits

Connections Planning Manager: Will Millar

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news