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Virgin Australia: Inclusive Fares

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Virgin Australia has revealed a new product campaign that re-claims its playful roots. The campaign aims to put a healthy dose of Virgin cheekiness back into the brand voice, as well as showcase product features that flyers may not know are offered by the airline.
Credits Other credits

Senior Account Executive: Ciara Moloney

Strategy Partner: Caroline Ghatt

Senior Planner: James Davis



Project Director: Casey Machen

TV Producer: Tash Johnson

Designer: Tim Prosser, Paul Jansen

Media: Carat



Production









Production House: Plaza Films



Director: Paul Middleditch

Executive Producer: Peter Masterton

Post Production: The Editors

Offline Editor: Peter Barton

Animation: Blockhead

Sound: Song Zu

Music Composer: Ramesh Sathiah

Engineer: Abigail Sie



Photography



Photographer: Ian Butterworth

Agent: Louis & Co



Client



Group Executive, Brand, Marketing, Public Affairs & Insights: Danielle Keighery

Marketing Director: Michael Nearhos

HO Consumer & Partnership Marketing: Rapthi Thanapalasingam

Leader Brand Communications: Erina Chapman

Specialist Brand Communications: Alexandra Davey

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