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Intermarché: That's Wonderful


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To celebrate its 50th anniversary, Intermarche is back with a new opus, created by Romance and directed by Katia Lewkowicz, from the saga "we are Producers and Retailers to help you eat a little better every day" . In 2017, Intermarche moved millions of people with a 3-minute lm that allowed the brand to pre-empt an emotional territory previously unseen in its category.

We discovered a young man who changed his eating habits in order to win the a ection of a store cashier, set to the tune of Mouloudji's song «l’amour l’amour», which has since had its own revival. This unique advertising saga, which re ected the brand’s repositioning to focus on eating better established Intermarché as a leader in growth in France, ahead of all its competitors. The campaigns also went on to win the Grand Prix E e in France. For this new opus, Intermarché takes us into the daily life of a man who recently lost his wife. He chances upon an old recipe box, and decides to make a dish with her secret recipe. A quest that will revive the memories of his one true love, like Proust’s infamous madeleine. This time, Benjamin Biolay, sets the tone with a cover of Cole Porter’s famous American standard “C’est Magni que”. This moving song isn’t well-known but is the perfect rendition to accompany this emotional story. In the new spot, we nd the signature elements of Intermarché’s ongoing saga, with the same ingredients behind its creation: an epic story that speaks to everyone, A 3-minute format and a French song that becomes its own character within the lm.
Credits Other credits

President : Christophe Lichtenstein

Associate Director : Julien Rézette

Associate Director : Marie-Laure Dangeon

Account Manager : Thibault Loué

Post-Producer : Valérie Raguenel

Chief Operator : Laurent Tangy

Editor : Thierry Hoss

Stylist : Sonia Philouze

Head Decorator : Clement Price-Thomas

Production Coordinator : Léa Villain-Barachet

Sound Production : THE

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