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ABSOLUT Vodka: True Colors of Slovakia
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ABSOLUT was about to make it’s first big campaign in Slovakia. Based on Absolut’s worldwide brand heritage of bringing different people together to share good times, it launched a largely controversial campaign that digged deep into Slovak culture.
Featuring a black female singer along with a well known folklore song verse “Slovak mothers great daughters you have” it bursted the advertising bubble immediately, becoming the number one topic in the society for weeks. All this reflected in doubled sales during the campaign, 16.5 milion earned media impressions in a 5.5 milion country, 300+ dominantly positive outputs in media and positive impact on brand KPI’s while becoming the most talked about campaign in slovak advertising history.
Music producer: Jimmy Pe Related
ABSOLUT Vodka: ABSOLUT BROOKLYN
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