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PetArmor: You Are Your Pet's Armor, 15s


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The magical, unbreakable bond between a pet and its owner is celebrated in a new campaign for PetArmor from its new agency Sterling-Rice Group. The series of ads portray pets as a true part of the family and depict how owners emotionally and literally play the role of their pet’s armour – protecting them from dangers seen and unseen. The new films open with the crash of thunder and the streak of lightning as a dog home alone cowers in fear while its owner, knowing the pup’s fear of storms, rushes home to bring comfort. The work closes the circle by conveying PetArmor’s role as a trusted partner to owners in delivering protection for their pets.
Credits Other credits

Strategist: Brian O’Connell

Account Director: Kelly Yach

Senior Integrated Production Business Manager : Bret Berman

Social Strategist: Phil Henderson, Kristen Melick

Junior Art Director: Jake Austin

Account Managers: Kendall Saunders

Production Supervisor: Sean Moody

Edit Company: Cut+Run

Editor: Ben McCambridge

Post Production Company: Cut+Run

Producer: Brian Mulvey

Music Company: Coupe Studios

Composer: Jake Sproul

Track: Storm

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