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Plume Wifi: Inner Voices of IoT Devices
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Plume, the smart home platform serving millions of customers around the world launches of a one-of-a-kind security offering for its US and UK members called Advanced IoT ProtectionTM, an AI-powered security service designed to protect home IoT devices. The video was created in partnership with Gold Front, a San Francisco-based creative agency. In addition to the hero video, the campaign includes social content intended to raise awareness of the vulnerabilities smart devices present to home network security—and Plume's one-of-a-kind solution.
In conjunction with the launch, the company is releasing an online spot about Advanced IoT Protection entitled “Inner Voices of IoT Devices.” The comedic spot takes viewers inside the minds of so-called smart devices, letting the audience hear their thoughts and conversations in the quiet of a modern home. When a hacked coffeemaker unleashes chaos across the home’s entire network, the devices panic and mayhem ensues— until we cut across the street to the calm of a home protected by Plume’s Advanced IoT Protection, where such hacks never occur.
Associate Producer: Annie Leung |
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