New Era: We Reign As One

What does a Los Angeles Dodgers third baseman, a New York Yankees shortstop, a Milwaukee Brewers outfielder and subway riders all have in common? Not a trick question. The cap worn by professional MLB players on the field is the exact same New Era Authentic Collection 59FIFTY fitted cap worn by fans across cities. To celebrate the start of the 2019 Major League Baseball Season, New Era Cap - in partnership with creative agency 72andSunny New York - unveils the cross-cultural "We Reign as One" campaign, showcasing the power that baseball and the iconic cap have to connect all fans no matter their backgrounds and beliefs.