TV ad: Bank of Melbourne: If you have the will, We have the way

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Top 6: April 10th 2019

Bank of Melbourne is letting Victorians know that if 'you have the will, we have the way', launching a refreshed brand positioning and campaign in collaboration with Saatchi & Saatchi Melbourne. The campaign launches with a rags to riches story of a sassy penguin from St. Kilda who has the will to go her own way and take on the city.

Client Bank of Melbourne
Agency Saatchi & Saatchi Australia
Production Good Oil
Country Australia
Uploaded 1 April, 2019

Credits

Director
Adam Gunser
Chief Creative Officer
Mike Spirkovski
Executive Creative Director
Simon Bagnasco
Creative Director
Lee Sunter
Senior Art Director
Tim Yates
Producer
Chana Mclallen
Copywriter
Kerem Sekerci
Agency Producer
Lucy Trengove
Executive Producer
Simon Thomas
Sound Design
Dee Gjedsted
Group Account Director
Alice Tschuchnigg
DoP
Germain McMicking
Sound Studio
Risk Sound
Editing Company
The Butchery Melbourne
Post production
Alt.vfx
Editor
Jack Hutchings
Editor
Cameron Hales
Client Services Director
Ella Ward
Managing Director
Mark Cochrane
Music
Level Two
Production Designer
Mami Komhauser
Executive Planning Director
Alex Speakman
Client
Bank of Melbourne

Other credits

Head of Brand & Marketing: Ashley Gray

Head of Marketing: Natalie Warren-Smith

Senior Brand Manager: Sarah Sproule

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