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Top 6: April 10th 2019

Bank of Melbourne: If you have the will, We have the way

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Top 6: April 10th 2019
Bank of Melbourne is letting Victorians know that if 'you have the will, we have the way', launching a refreshed brand positioning and campaign in collaboration with Saatchi & Saatchi Melbourne. The campaign launches with a rags to riches story of a sassy penguin from St. Kilda who has the will to go her own way and take on the city.
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Head of Brand & Marketing: Ashley Gray

Head of Marketing: Natalie Warren-Smith

Senior Brand Manager: Sarah Sproule

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