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Top 6: April 10th 2019

wwf: The Longest Live Streaming Ever

Top 6: April 10th 2019
A plastic bottle takes more than 450 years to decompose. To show everyone, WWF is showing its decomposition in real time, in the longest live streaming ever. The livestream was launched during the earth hour, on the main square of Lisbon with the presence of several city officials and media outlets. The objective of the livestream, that will last 450 years, is to raise awareness to the growing problem of plastic pollution., and to raise 400.000 signatures for a petition that will be presented to key global leaders at the United Nations meeting on the environment. Agency: NOSSA, Lisbon
Credits Other credits

Client Executive Director: Angela Morgado

Client Marketing Director: Ana Gama, Marta Barata, Rita Rodrigues

Managing Partner: Duarte Durão

Technology Partner: Vasco Teixeira-Pinto

Creative Supervisor: André Alves Afonso

Artwork: Estela Pereira

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