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Planet Fitness Corporation: The Stationary Bike, That Moves You


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If you ride stationary bikes and ever thought how great it would be if you could actually ride it somewhere, good news! Planet Fitness and Kansas City Independent creative agency Barkley have created the very first mobile stationary bike. In the age of spendy SoulCycle classes and Peloton ads showing spin bikes sitting in the center of a sprawling living room with panoramic views, Planet Fitness realizes that the real at-home workout looks a lot different. The ad promoting the new product, a woman attempts to ride in a corner so cramped that she can’t even lean back without knocking art off of her walls. But the Mobile Stationary Bike lets her ride out the front door on four sturdy wheels. “This the space you deserve. This is a breath of fresh air,” says the narrator, as the cyclist struggles through steep hills, bumpy roads, and honking cars. “This...is still in testing.” Because, of course, this is an April Fool’s Day creation, so the product will be coming... never.
Credits Other credits

Advertiser: Planet Fitness

VP of Marketing: Jamie Medeiros (National Marketing)

CEO: Chris Rondeau

PR Manager: Becky Zirlen (Senior)

Digital Marketing Manager: Jenna Reynolds (Senior)

Creative Director: Carrie Anderson (National Brand)

Media Planner: Lesley Carlisle

Business Manager: Anne Thomasson

Content Manager: Kayla LeDoux

VP, Strategy: Howard Laubscher

EVP, Strategy: Chris Cardetti

VP, Brand Leadership: John Hornaday

Chief Idea Officer: Tim Galles

Social Director: Michael Lindquist

VP Strategy: Howard Laubscher

Brand Director: Julie Barr

Brand Manager: Jane Skaggs

Director of Integrated Production: Melany Esfeld

Buyer: Meg Kelly (Social Media Buyer)

Post Production Company: Barkley Films

Colourist: Justin Roberts

Producer: Matthew Wilson

Finish: Colby Dolan

Editor: Amanda Moy

Colour Company: 19 Below

Colour Producer: Shawn Ketchem

Sound Engineer: John Blank

Audio Post: Evolution Audio

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