Legal & General: Girls Just Want To Have Funds

Gender inequality is one of the biggest issues of our time - and one that generates so much frustration. Rather than feeling trapped or despondent, let's do something about it. That's why we're excited to launch Legal & General's GIRL Fund, which empowers all of us to use our money to help improve gender diversity in the UK. The fund works by favouring those companies which have achieved higher levels of gender diversity. 'Girls Just Want To Have Funds' is the press ad that went out the day of launch. Agency: M&C Saatchi, London