Radio ad: Westpac: Scary Radio

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Credit card debt is scary, but Westpac’s SmartPlan can help. It splits big repayments into smaller, more manageable instalments. To demonstrate SmartPlan’s benefit, we wrote four long, scary sentences, then split each into three. Splitting the sentences up changed their meaning completely, taking them from horrifying to harmless, just like breaking up one big payment with SmartPlan.

Category Finance & insurance
Client Westpac
Agency DDB Australia
Country Australia
Uploaded 3 April, 2019

Credits

Chief Creative Officer
Ben Welsh
Executive Creative Director
Tara Ford
Creative Partner
Matt Chandler
Creative Partner
Noah Regan
Copywriter
Fee Millist
Art Director
Becca Duggan

Other credits

Sevda Cemo, Head of Integrated Content, DDB Sydney

Tash Johnson, Senior Producer, DDB Sydney

Danny Grifoni, Senior Sound Engineer, DDB Sydney

Chiquita King, Managing Partner, DDB Sydney

Topher Jones, Group Business Director, DDB Sydney

Sarah Gardan, Senior Business Director, DDB Sydney

Bianca Cohn, Business Manager, DDB Sydney

Dom Hickey, Head of Planning, DDB Sydney

Joseph Smeaton, Planning Director, DDB Sydney

Dave Perry, Sound Engineer, Freelance

Ben Crabbe, Sound Engineer, Freelance

Adrian McCaffrey, Head of Consumer Marketing, Westpac Banking Corporation

Jenny Melhuish, Head of Brand, Advertising & Media, Westpac Banking Corporation

Melanie Portelli, Head of Westpac Advertising, Westpac Banking Corporation

Lauren Elsegood, Senior Manager Advertising, Westpac Banking Corporation

Amber Joyce, Senior Manager Advertising, Westpac Banking Corporation

Westpac: Scary Radio - Monkey

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Westpac: Scary Radio - Monkey

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