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Three Olives Vodka: Goodbye Roosevelt Island, Hello Rosévelt Island!


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Roosevelt Island gets a pink makeover! Three Olives Rose Vodka is bringing the world-wide obsession with rose to the next level this April Fools. The rebranding used more than 300,000 gallons of Rose Pink paint and a team of 850 workers to make it happen in just under 72 hours to create the new Rosevelt Island. This first-ever permanent destination for rose connoisseurs from around the world has been designed to celebrate the essence of the summer quaffing season.

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