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E. Leclerc: Baby

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Since its foundation E. Leclerc has aimed at offering a better quality of life for all French people, through their shopping habits. As part of this they have since a long time moved beyond the initial food offering and can today boast the market’s most competitive prices on anything from petrol, para pharmacy and glasses to jewellery, books and electricity. In a rapidly changing retail market with new costumer behaviour patterns; a general aspiration for a higher quality of life, extreme environmental concerns and better quality products, the French people are increasingly stuck between the desire for something better and the size of their wallet. For many people “purchase power” simply rhymes with “no power” and it is with this in mind that E. Leclerc reaffirms its historic mission with BETC around an ambitious promise: Defending all that counts for you.
Credits Other credits

Client Management : Philippe Seligmann, Olivia Pasquier-Dauguet

Film Conception : Eric Astorgue, Martin Rocaboy

Sound Production : Capitaine Plouf

Strategic Planning: Etienne Delaharpe, Hugo, Ghiglia

Agency Management : Bertille Toledano, Nathalie Jacquier, Thomas Crouzet, Thomas Maldémé

OUTDOOR

AGENCY : BETC Paris

Client Management : Philippe Seligmann, Olivia Pasquier-Dauguet.

Creative Director : Rémi Babinet

Executive Creative Director : Olivier Apers

Print Conception: Eric Astorgue, Martin Rocaboy, Guillaume Fouquere, Jean-Christophe Saurel, Olivier Couradjut, Olivier Deltour.

Achat d’art : Christine Lefers

Photographe : Andrew B. Myers

Maison de production : General Pop (Isabelle Severi)

Production : Catherine Bouchaud

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