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Top 6: April 10th 2019

sécurité routière: On the Road, a Telephone Can Kill, 1

Top 6: April 10th 2019
Kill or get killed. Was it worth reading that text message? Or answering that call or that email? In its new poster and radio campaign, released on April 2nd, Securite Routiere highlights the absurdity of people's compulsive use of the telephone behind the wheel in light of the huge risks incurred. "Be sure to tell his children that you really had to answer that sms", "Be sure to tell his wife that you absolutely had to take that call", "Be sure to tell his family that you positively had to read that email" these dramatic statements printed over images of lifeless bodies draw the attention of road users to the dangers of this distractor.
Credits Other credits

Head of production : Nicolas Buisset

Account Executives : Marina Flammier, Rodolphe Pedrono

Strategic Planneur : Justine Cavanie

Director of Communication / PR Barka Zerouali

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