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Cape Line: What If

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MillerCoors introduces a new sparkling cocktail beverage to market called Cape Line - a delicious full-flavored beverage that is low in calories and has zero artificial additives. In order to make a big splash, the brand worked with creative agency partner Energy BBDO to launch a new 360 campaign toting the product's benefits and inviting consumers to give it a try.

The work is anchored around the idea that with Cape Line you can enjoy 100% of the flavor with 0% compromise, speaking to the beverage’s full-flavor, low calorie count, and natural ingredients. The campaign includes three :15 TV commercials that depict the Cape Line appeal and feature the song “Juice” by emerging singer/songwritier, Lizzo—a female power-vocalist who has recently erupted among Millennial audiences.

The launch campaign, “Welcome to Cape Line”, is meant to transport people to the emotional experience of drinking Cape Line – an ideal state where you can have it all without sacrificing a thing.
Credits Other credits


EVP, Head of Integrated Production: John Pratt

SVP, Executive Producer: Jeff Drooger

Producer: Nina Xoomsai

SVP, Executive Director of Music: Daniel Kuypers

Music Producer: Nick Maker

Project Manager: Blue Smith


EVP, Managing Director: Jeff Adkins

SVP, Group Account Director: Tiffany Alexander

Account Director: Lily McNamara

Senior Account Executive: Blaine Mastenbrook

SVP, Group Director, Integration Strategy: Leah Gritton

Kailtyn Thompson: Senior Strategist


Production Company: LANDIA, Buenos Aires, Argentina

Director: Andy Fogwill

Executive Producers: Julian Castro/Juan Taylor

Editorial Company: Flare, Chicago, IL

Managing Editor: Casey Cobler

Assitant Editor: Kelly Stone

Senior Post Producer: Jenny McDonald

Visual Effects: Framestore, Chicago, IL

EP: Larissa Berringer

Producer: Jamie Hoskins

Creative Director: David Mellor

Comp Sup / Shoot Sup: Martin Lazaro

Flame Artist: Krysten Richardson, Jale Parsons

Nuke Artist: Chris Beers, Jaimie Park

Colorist: Maria Carretero

Color Assist: Clark Griffiths

CG fx: Chris Friesen, Anthony Morrelle, Patrick Manning

After Effects: Ali Biesber, Patrick Coleman

Audio Company: Flare, Chicago, IL

Sound Engineer: Steve Aguilar

Media Agency: Connect at Publicis Mediia, Chicago, IL

Senior Vice President: Steve Carlson

Supervisor: Ashley Bondarowicz

Associate: Caroline Thompson

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