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Habito: Piranhas
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Hot on the trail of Habito's loud, bold and disruptive 'Hell or Habito' TV ads which first aired in Autumn last year, come two new 10-second TV executions aimed at further highlighting the plight of UK mortgage-holders and would-be homeowners. Agency: Uncommon, London
Launched this week, the first animation features a male protagonist who suffers such extreme anxiety and stress that the room fills with his sweat causing him to drown in it, but not before he is attacked by a shoal of rabid piranhas. The second animation features a female character who, trapped and engulfed by the remortgage paperwork and mounting costs that surround her, succumbs to grotesque tentacles that emerge from the stacks of documents to suffocate and literally squeeze the life out of her. Both, thankfully, end happily with a timely release from death-by-mortgage delivered by Habito, the fee-free and jargon-free online mortgage broker, heaven-sent to make mortgages easier and better.
Character Design: Serge Seidlitz Related
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