TV ad: Gatorade: 3 Is The Magic Number

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Gatorade is celebrating NBA legend Dwyane Wade with the assistance of GRAMMY winner John Legend in a tribute created by TBWAChiatDay LA. Gatorade partnered with John Legend, who is a good friend of Wade, to authentically thank him for being an outstanding partner throughout his storied career and for his contributions on-and-off the court. For the tribute, Legend re-recorded a version of the classic School House Rock song 'Three is a Magic Number' as a way to tell Wade's unique life story. The song was produced by Raphael Saadiq. For Wade, the number three isn’t just his jersey number, but a significant thread throughout his life. Additionally, Gatorade has created limited towels and squeeze bottles with Wade’s '3' entwined with the iconic Gatorade Bolt which will be featured on the sidelines of Tuesday’s game.

Category Drinks, non-alcoholic
Client Gatorade
Agency TBWA\Chiat\Day
Country United States of America
Uploaded 11 April, 2019

Credits

Chief Creative Officer
Renato Fernandez
Senior Copywriter
Josh DiMarcantonio
Creative Director
mark peters
Creative Director
Doug Menezes
Senior Art Director
Cyrus Coulter

Other credits

Planner: Joel van Rensburg

Associate Producer: Michael Schroepfer

Director of Business Affairs: Robin Rossi

Group Planning Director: Scott MacMaster

Executive Integrated Producer: Guia Iacomin

Traffic Manager: Judy Brill

Group Planning Director: Scott MacMaster

Director of Traffic Operations: Dessiah Maxwell

Account Assistant: Wenona Carlos

Director of Production: Brian O'Rourke

Brand Director: Gigi Lewis

Planning Director: Martin Ramos (Global)

Account Supervisor: Lindsay Friedgood

Managing Director: Jerico Dig Cabaysa

Media Agency: OMD

Edit Company: Cabin Editorial

Editor: Isaac Chen

Edit Assistant: Doug Scott

Producer: Liz Lydecker

Managing Partner: Carr Schilling

Head of Production: Remy Foxx

Post Production Company: The Mill

Colourist: Matt Osborne

Producer: Alex Bader, Sumer Zuberi, Vanessa Yee (Associate), Liza Kerlin (Colour)

2D Artist: Lenz Kol, Matt Dobrez, Evan Langley, Chris Hunsberger, Bob Homami, Christel Hazard

Creative Director: Phil Crowe

2D Lead: Rob Winfield

Design: Justin Demetrician, Hyoyeon Lee, Greg Rubner, Pierce Gibson, Dave Rogers, Duk Chung

Colour Assistant: Gemma Parr

Executive Producer: Enca Kaul, Linda Jackson (Colour)

Gatorade: 3 Is The Magic Number

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Gatorade: 3 Is The Magic Number

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