 |
Embed Video
In time for the NBA playoffs, Rakuten has launched its first TV spot with three-time NBA champion Steph Curry as it introduces its brand and online loyalty platform to consumers in the U.S. and Canada. "Moving In" places the viewer inside the world of a couple decorating their new home. Friendly clashes over a basketball-themed rug and a recliner culminate in Rakuten cash back on home purchases that help the pair check out a live Golden State Warriors game together. The new spot is part of its national 'Life to the Power of R' campaign by Duncan Channon.
Credits
Other credits
Duncan Channon, continued:
Production
Rita Ribera Channon – Senior broadcast producer
Michelle Mirasol – Project manager
Strategy
Kelleen Peckham – Strategy director
Production partners
Iconoclast – production
Vania & Muggia – Director
Charles-Marie Anthonioz – Managing director/EP
Valerie Romer – Executive producer
Julien Lemaitre, Paul Laurens – Producers
Roman Vasyanov, Jason McCormmick - Directors of Photography “Moving In”
Rachel Morrison - Director of Photography “Good Boy”
Rock, Paper, Scissors – editorial
Adam Pertofsky – Editor
Derrick Monks - Assistant Editor
Janae Abraham – Producer
Dre Krichevsky & Esther Gonzalez - Head of Production
Raná Martin - Executive Producer
Eve Kornblum - Managing Director
a52 – color
Daniel de Vue - Colorist
Jenny Bright - Producer
Thatcher Peterson - Executive Producer
a52 – VFX Studio
Patrick Murphy – VFX supervisor
Andy Wilkoff – CG supervisors
Andy Wilkoff, Andrew Romatz – CG lead
Stefan Gaillot, Michael Vaglienty, Rod Basham, Chris Riley - 2D VFX Artist(s)
Andy Wilkoff, Ariana Ziae Mohseni, Seunghyuk Kim, Eric Molina, Josh Dyer, Jose Limon, Mike Bettinardi, Michael Cardenas, Joseph Chiechi, Mason Dash - 3D ArtistsSteven Biggert – Animator
Pete Sickbert Bennett – Designers
Dan Ellis, Sam Kolber, Chris Riley – Online editors
Michael Steinmann – Producer
Andrew Rosenberger – Production coordinator
Patrick Nugent & Kim Christensen – Executive producers
Jennifer Sofio Hall – Managing director
Squeak E Clean – sound design
Drew Fischer – Sound designer
Rob Barbato – Creative director
Amy Crilly – Head of production
Amanda Patterson – Senior producer
Good Ear Music Supervision – music supervisors
"Perfect Combination" by HAEL - for “Good Boy”
“Go Get It” by Ruby Velle - for “Moving In”
One Union – final mix
Joaby Deal – Senior sound engineer
Client: Rakuten
Kimberly Miller – Chief marketing officer
Trever Gregory – VP of brand marketing
Brad Hebebrand – VP, creative
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
