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Rakuten: Moving In

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In time for the NBA playoffs, Rakuten has launched its first TV spot with three-time NBA champion Steph Curry as it introduces its brand and online loyalty platform to consumers in the U.S. and Canada. "Moving In" places the viewer inside the world of a couple decorating their new home. Friendly clashes over a basketball-themed rug and a recliner culminate in Rakuten cash back on home purchases that help the pair check out a live Golden State Warriors game together. The new spot is part of its national 'Life to the Power of R' campaign by Duncan Channon.
Credits Other credits

Duncan Channon, continued:


Rita Ribera Channon – Senior broadcast producer

Michelle Mirasol – Project manager


Kelleen Peckham – Strategy director

Production partners

Iconoclast – production

Vania & Muggia – Director

Charles-Marie Anthonioz – Managing director/EP

Valerie Romer – Executive producer

Julien Lemaitre, Paul Laurens – Producers

Roman Vasyanov, Jason McCormmick - Directors of Photography “Moving In”

Rachel Morrison - Director of Photography “Good Boy”

Rock, Paper, Scissors – editorial

Adam Pertofsky – Editor

Derrick Monks - Assistant Editor

Janae Abraham – Producer

Dre Krichevsky & Esther Gonzalez - Head of Production

Raná Martin - Executive Producer

Eve Kornblum - Managing Director

a52 – color

Daniel de Vue - Colorist

Jenny Bright - Producer

Thatcher Peterson - Executive Producer

a52 – VFX Studio

Patrick Murphy – VFX supervisor

Andy Wilkoff – CG supervisors

Andy Wilkoff, Andrew Romatz – CG lead

Stefan Gaillot, Michael Vaglienty, Rod Basham, Chris Riley - 2D VFX Artist(s)

Andy Wilkoff, Ariana Ziae Mohseni, Seunghyuk Kim, Eric Molina, Josh Dyer, Jose Limon, Mike Bettinardi, Michael Cardenas, Joseph Chiechi, Mason Dash - 3D ArtistsSteven Biggert – Animator

Pete Sickbert Bennett – Designers

Dan Ellis, Sam Kolber, Chris Riley – Online editors

Michael Steinmann – Producer

Andrew Rosenberger – Production coordinator

Patrick Nugent & Kim Christensen – Executive producers

Jennifer Sofio Hall – Managing director

Squeak E Clean – sound design

Drew Fischer – Sound designer

Rob Barbato – Creative director

Amy Crilly – Head of production

Amanda Patterson – Senior producer

Good Ear Music Supervision – music supervisors

"Perfect Combination" by HAEL - for “Good Boy”

“Go Get It” by Ruby Velle - for “Moving In”

One Union – final mix

Joaby Deal – Senior sound engineer

Client: Rakuten

Kimberly Miller – Chief marketing officer

Trever Gregory – VP of brand marketing

Brad Hebebrand – VP, creative

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