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Über Leben Foundation: Human Heart. Out of Stock

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In Germany, a country with an extreme shortage of organ donors, if only you could order a life-saving organ online. After all you can buy almost everything else online, often with a next-day delivery. However, many seriously ill people wait many years for a donor heart, often dying before receiving one. So Mediaplus Group and Plan.Net Group collaborated on ‘HUMAN Heart. Out of stock’ – a campaign for the Über Leben Foundation designed to illustrate how many lives could be saved if more people signed up as a donor or made donations. An extraordinary online BILD shop was launched, carrying an offer with all the usual data and details, but the item was particularly unusual: a human heart. Mediaplus Group and Plan.Net Group also used a multi-platform content management system in order to be able to display the "product ad" with the donor heart across all channels. Unfortunately, visitors to the page found that the heart was out of stock. The product page explained the reason: because there aren’t enough donors in Germany to alleviate the situation of patients awaiting transplant. With just two clicks visitors to the website could fill in an organ donor card. In Germany you can voluntarily carry a donor card with you. The message of the campaign was to encourage people to carry a donor card: you can’t place an order to rescue your own life. One reason for the low number of donors in Germany is that many people have not yet made a decision on the question of whether they would like to donate their organs in the event of their death or filled in their organ donation card. As a result of the initiative there was an increase of 220% in the number of people requesting the donor card, and 2.5 million media impressions resulted from the campaign.
Credits Other credits

Media Agency: Mediaplus

Digital Agency: meap GmbH

Sound Design/ Music Company: Giesing-Team

Post-Production: Serviceplan

Managing Director, Plan.Net Pulse: Carsten Popp

Head of Design, Plan.Net Pulse: Michael Sundermann Trainee Creative Media, Mediaplus: Davide Mirabella General Managing Buyer, Plan.Net: Michael Beuth

Serviceplan PR & Content: Bernhard Fuchs

Lithograph/ Editor, Serviceplan Solutions 1: Johannes Lang Stiftung ÜBER LEBEN

Communication: Janina Röder & Carina Helfers, Martha Wesel

Managing Director: Jorit Ness

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