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Web Film

Closeup: Closeup Free to Love Chelsea and Christian

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For almost 50 years, Closeup Toothpaste has always stood for confidence to act on one’s attraction.
Attraction has evolved with the times, but many young people in the Philippines are still restricted by cultural mindsets and media portrayals that hinder them from getting close.
As a champion for Closeness, Closeup launched #FreeToLove, a movement that supports closeness of all kinds - regardless of gender, age, race, class.
Credits Other credits

Client: Unilever Philippines

Marketing VP: Dorothy Dee-Ching

Marketing Director: Cara Favila

Brand Manager: Jam Muñasque

Brand Manager: Cella Ozaeta

Asst. Brand Manager: Chiqui Tapawan

PR Director: Apples Aberin

PR Manager: Lexi Tan

Digital Agency: Cas Ongkiko, Marga Andrews, Rose Reyes - NuWorks

Media Agency: Anna Delos Santos, Jeff Ng - Mindshare

PR Agency: Marc Amoranto, Kara Santiago - Spark It Marketing Communications

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