TV ad: Corona Extra: Everybody's Welcome

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Created by the community, this new Spanish-language campaign highlights how Corona Extra brings people together, unifying people across backgrounds and turning even the most fleeting of moments into celebrations. The new spot, “Everybody’s Welcome,” highlights those carefree moments when acquaintances become friends and friends act like family. It features spontaneous celebrations everywhere from the bar to the beach to the couch, underscoring the notion that “when a Corona finds its lime, you don’t have to be invited to feel welcome.”

Category Other
Client CORONA
Agency The Community
Production Park Pictures
Country United States of America
Uploaded 16 April, 2019

Credits

Director
AG Rojas
Chief Creative Officer
Jose Molla
Chief Creative Officer
Joaquin Molla
Executive Creative Director
Ricky Vior
Assoc Creative Director
Silvio Caielli
Assoc Creative Director
Rodrigo Gonzalez
Assoc Creative Director
Cora Perez
Producer
Julio Rangel
Executive Producer
Jackie Kelman Bisbee
Executive Producer
Dinah Rodriguez
DoP
Arnaud Potier

Other credits

VP of Integrated Production: Laurie Malaga

VP, Client Services: Marci Miller

Account Director: Agustina Massa

Account Supervisor: Erika Rivera

Sr. Account Executive: Alina Baur

Account Coordinator: Rachel Startz

Director of Strategy: Pablo Rosas

Manager of Creative Services: Maru Sokolowski

Director, Business Affairs: Natalie Greenman

Sr. Manager, Business Affairs: Daphne Papadopulos

Line Producer: Pete Vitale

Head of Production: Anne Bobroff

Offline Editing House: Cut & Run

Online Post House: The Makers Lab

Editor: Gary Knight

Producer: Hope DuHaime

Music House: CX has info

Composer: CX has info

Producer: CX has info

Color Correction/VFX: The Mill

Executive Producer: Jack Williams

Colorist: Greg Reese

Audio Mix: The Makers Lab

Sr. Post Producer: Sharon Campos

Associate Post Producer: Amber Pena

Mixer/Engineer: Jeannine Guenther

Brand: Corona Extra

EVP & Chief Marketing Officer: Jim Sabia

SVP, Brand Marketing: John Alvarado

VP, Brand Marketing: Ann Legan

Brand Director, Marketing: Alex Schultz

Sr. Brand Manager, Marketing: Alicia Anderson

Brand Manager, Marketing: Susie Robberson

Corona Extra: Everybody's Welcome

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