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SKY TV: Believe in Better
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Hollywood director Justin Chadwick has once again teamed up with Idris Elba. This time, it's for Sky as it rolls out a new family-driven ad campaign starring the British icon. Showcasing a move away from its previous commercials that occupied a lot of white space, Life But Better is a series of three vibrant and colourful films for Sky's first campaign with Mother, for which the advertising agency called on Framestore to provide VFX and a very important colour grade. Framestore has worked with Idris Elba and the team at Sky on a number of occasions so knew the precise and detailed manner in which they like to work - something that helped efficiency throughout the project.
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