Land Rover: Beresheet Israeli Spacecraft

At the core of Land Rover's Brand Essence, lies the adventurous spirit reflected in the tagline "Above & Beyond". On the 11th of April, 2019 the Beresheet Israeli Spacecraft crashed on its attempt to land safely on the moon. An entire country held its breath in hope of a historic safe landing, which unfortunately didn't happen. Despite the failed attempt, the Israeli public embraced all the people and efforts involved in the project. Land Rover joined in by reinforcing the Beresheet Team, publicly voicing its admiration and spiritual support for an audacious attempt. Agency: M&C Saatchi, Tel Aviv