Save For Awards: Earlier

In the lead up to the 2019 award season, Innocean Berlin created Save for Awards - the Photoshop plug-in that makes advertising award show entries a whole lot easier for every creative and agency out there.
The plug-in, available for free at saveforawards.com , takes your master file and automatically generates all the files you need to submit to every major award show out there. In seconds.

To promote a tool that was made just for creatives, we created a campaign targeting creatives in the websites where they spend a lot of their time: Best Ads on TV, Lürzer’s Archive, Ads of The World, Adeevee, and Communication Arts.