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Tim Hortons: Cream Boston, 1

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It’s playoff season in Toronto and Tim Hortons, one of North America’s largest restaurant chains, is going all out with two activations. On Monday when the first round of the series returns home to Toronto, several Tims locations in and around the city will also be darkening their LED restaurant signs so that only the letters ‘T’ and ‘O’ remain lit. Canadians affectionally call Toronto ‘TO’. This is in support of all GTA (Greater Toronto Area) teams currently in the playoffs, including the Toronto Raptors. To continue to support the Toronto Maple Leafs, Tim Hortons is changing the name of its iconic Boston Cream donut to read “Cream Boston” on digital screens across the Great Toronto Area. The idea is a big show of support for the Toronto Maple Leafs who began their 7-game series against the Boston Bruins last Thursday night. The activation is running in Outdoor, Digital boards and social.
Credits Other credits

Account Team: Matt Sinuita, Matt McGrath

Strategy Team: Stephanie Gyles, Sean Bell, Tim Hopkins

Clients: Jana Goodbaum, Paloma Azulay, Asif Hossain, Jenni McIsaac, Markus Sturm

Illustrator: Brandon Dyson

Studio Artist: Anna Harju

Media Agency: Horizon Media

Media Team: Robyn Van Driel, Frances Fran, Taeko Uchida, Abhishek Patel

Outdoor Company: Captivate Media & Pattison OneStop

Installation: Steve Cowan, Seamliss Graphics

Photographer: Shereen Mroueh

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