"Second Chances" gives drivers who commit traffic violations a "second chance" as thanks for being registered organ donors and giving fellow citizens a second chance at life. Created for Donate Life California by Casanova/McCann, "Second Chances" premiered with three police departments: Fullerton and Placentia, California and the campus of Cal State Fullerton. The program launched in April, national Donate Life Month in the U.S. and was also extended to Calgary, Canada, creating a road map for other departments around the world to replicate and implement similar organ donation programs.
