TV ad: Hapkin: Wherever The Challenge Takes Us

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Spindle's Greg Hackett has directed a new campaign for Heineken brand 'Hapkin'. Shot over two days in South Africa, the film follows a man as he battles his environment to get hops back to the brewery, embodying the sentiment that Hapkin is prepared to go 'Wherever The Challenge Takes Us' in order to create the best product possible. The film is accompanied by a striking score from composer, Luke Atencio. Hapkin is a high-fermentation strong blonde ale, with a unique brewing process, during which the hops are added in four stages.
Agency: FamousGrey, Brussels