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Irish Life: Embracing Change
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Irish Life has launched a new campaign entitled 'Embracing Change'. which will be supported through-the-line and will be rolled out in stages over the coming months. It is based on the insight that our ability to deal with change is what ultimately makes it a positive or negative experience. While we all want to feel more secure and in control of our lives, we are faced with constant, often unpredictable change, which we can't control though we can take measures to help us better prepare for it. The campaign features a series of light-hearted scenarios to showcase the futility of catastrophising about future life changes. With over 80 years of experience, Irish Life's breadth of product offerings, from Health and Life Insurance to Pensions and Investments, are best placed to help people prepare for and navigate life’s changes.
Karl Symes – Head of Marketing Communications Related
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