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Irish Life: Embracing Change


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Irish Life has launched a new campaign entitled 'Embracing Change'. which will be supported through-the-line and will be rolled out in stages over the coming months. It is based on the insight that our ability to deal with change is what ultimately makes it a positive or negative experience. While we all want to feel more secure and in control of our lives, we are faced with constant, often unpredictable change, which we can't control though we can take measures to help us better prepare for it. The campaign features a series of light-hearted scenarios to showcase the futility of catastrophising about future life changes. With over 80 years of experience, Irish Life's breadth of product offerings, from Health and Life Insurance to Pensions and Investments, are best placed to help people prepare for and navigate life’s changes.
Credits Other credits

Karl Symes – Head of Marketing Communications

Amy Rowe – Senior Marketing Manager

Suzanne McGuinness – Senior Marketing Manager

Siobhan Kelly – Senior Marketing Manager

Maria Kerr – Marketing Project Manager

Danielle McKenna – Brand Manager

Richard Daly – Marketing Communications Specialist

Orla O’Keefe – Senior Digital Marketing Manager

John Torsney – Digital Marketing Specialist

Silvia Marignetti – Digital Marketing Specialist

Creative Partner – Karl Waters

Joint Managing Director – Laura Daley

Strategic Planner – Rachel Haslam

Account Director – Ciara McAlinden

Account Manager – Sarah Conlan

Broadcast Director – Michael Cullen

Motion Graphics – Mike Mahon

Digital Agency Producer – Ana Latini

Digital Designers - Gabriel Karasek & Raphael Silva

Finished artist – Paul Dowd

Post Production & Sound – OuterLimits

Media Agency – Mediaworks

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