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Energy Upgrade California: The Most Energy Efficient Campaign Ever
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Energy Upgrade California, in partnership with ad agency, DDB San Francisco, is leading by example this Earth Day with 'The Most Energy Efficient Campaign Ever.' The campaign launches with a dark TV spot that actually saves up to 20% more screen energy than the average commercial. From radio to outdoor to activations, every piece of the campaign will save a little bit of energy and encourage people to do the same because as the campaign says, “it all adds up.” Sitting at the center of the initiative is an Earth Day activation on April 22nd in partnership with MLB’s Oakland A’s. Energy Upgrade California will create an energy efficient National Anthem when the Oakland Athletics host the Texas Rangers. With no microphones, no music, no speakers, and no videos on the jumbotron, 20,000+ fans will show their respect for the country, as well as the planet, solely through using their voices.
Sam Renbarger / Head of Strategy Related
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