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Interactive
Green is the New Black: Plastic Salt
Dentsu Singapore and Green is the New Black today launch a co-produced film, ‘Plastic Salt’ to bring the spotlight back to a grave crisis, where 90% of the world’s salt contains microplastic. Launched today on World Earth Day (22nd April), ‘Plastic Salt’ reinforces the truth that plastic consumption is happening to people through the intake of their daily meals. The film aims to raise awareness and empower people to take action to refuse single-use plastic. Dentsu Singapore and Green is the New Black share the belief that when individuals make small sustainable changes to their everyday lives we can save our planet for future generations – in brief: #littlegreensteps. World Earth Day presented the perfect opportunity to join forces and raise awareness on how these #littlegreensteps can combat microplastic pollution. Leveraging Dentsu Singapore’s creative capabilities, ‘Plastic Salt’ brings to light the impact of microplastic pollution through the simple motif of a salt grinder. Using recycled plastic, Dentsu Singapore 3D-printed miniature single-use plastic objects to look like salt, placed them in a salt grinder on tables around Singapore and filmed consumer reactions.
Chloe Rees – Partnerships Director & Social Impact Lead |
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