Radio ad: Shapa: Police

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Shapa is the marketer for 14 local radio stations across Israel, focusing on selling radio media space. Using mobile phone while driving is unfortunately big issue in the Israeli society.It is such a big issue, that the Israeli parliament has recently made regulations much stricter, so now Israeli law prohibits THE USE OF and EVEN TOUCHING a mobile phone while driving. The moment the Israel regulation against using mobile while driving became extremely harsh, an opportunity emerged for Radio Advertising in Israel.
Agency: No, No, No, No, No, Yes