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SweeTARTS: Be Both: Science and Art


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The new campaign “Be Both” by Duncan Channon introduces SweeTARTS to a new generation of candy lovers. At a time when Gen Z rejects one-dimensional definitions of identity, “Be Both” celebrates the intersection of their passions, expressions and tastes -- and connects this multiplicity back to SweeTARTS’ colliding flavors, textures and forms. In four animated TV spots, people who appear to be one way -- a prim ballet dancer, a shy partygoer, a modest older woman, and a methodical scientist -- and are revealed to be much more than what they seem at first glance.
Credits Other credits

Agency: Duncan Channon



Account

Jamie Katz – Director of account management

Sydney McComas – Senior account manager

Meghan Moran – Associate account manager



Production

Justine Mar – Producer

Rosheila Robles – Senior project manager

Keenan Hemje – Senior broadcast producer



Strategy

Kelleen Peckham – Strategy director

Brandon Sugarman – Senior digital strategist



Production partners

Directed by Buck

Orion Tait – Executive Creative Director

Anne Skopas – Executive Producer

Yker Moreno – Creative Director

Yeojin Shin – Art Director

Billy Mack – Producer

Tucker Klein – Storyboard

Morgan Schweitzer – Storyboard

Yeojin Shin – Design

Carmel Gatchalian – Design

Amelia Chen – Design

Ricardo Villavicencio – Design

Jordan Scott – 2D Animation

Gonzalo Menechevian – 2D Animation

Peter Harp – 2D Animation

Hayato Yamane – 2D Animation

Nan Wei – 2D Animation

Rachel Park Goto – 2D Animation

Kavan Magsoodi – 2D Animation

Tucker Klein – Cel Animation

Sofia Pashaei – Cel Animation:

Alec Burns – Modeling, Texturing, Lighting

Chris Phillips – Modeling, Texturing, Lighting

Alec Burns – 3D Animation

Michael Russo – 3D Animation:

Cameron Kelly – Editor

Peter Brandi – Editor

Jose Fuentes – Colorist

Brian Bennhoff – Line Producer

Anibal Hernandez – Director of Photography





Squeak E Clean – Music



One Union – Sound Design/Final mix

Andy Greenberg + Eben Carr – Senior Engineer

Jaylen Smith – Executive producer



Client: SweeTARTS



Jill Manchester – Senior vice president

Annie Meyer – Brand director

Ashley Incarnato – Senior brand manager

Hope Hruska – Associate brand manager



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