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TV

Kia: The New Species of Soul

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It has been said that, "It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change." And now, with an all-new and greatly expanded Kia Soul lineup in showrooms, Kia Motors America has launched an entirely different marketing campaign that builds upon the brand’s "Give It Everything" mantra and heralds the arrival of the most adaptable version ever of the brand's iconic urban runabout. Set to an energetic custom soundtrack, the spot entitled "The New Species of Soul" is the centerpiece of a multi-faceted campaign created by David&Goliath, LA, starring three unique versions of the Soul model. First, a turbocharged Inferno Red Soul GT-Line speeds down a stark and desolate landscape as the road begins to twist and turn into an ever-tightening spiral. Later, an Undercover Green Soul X-Line climbs dirt trails in a burnt-orange landscape filled with uneven terrain. And then a Solar Yellow Soul EX Designer Collection Package cruises through a maze of what appear to be skyscrapers. As the three Souls unite, the various locales are revealed to be a chameleon’s body with its shifting textures and changing colors just before the larger-than-life lizard slurps up all three Soul models with a satisfied smirk.
Credits Other credits

Account Executive: Nicole Pressman

President: Yumi Prentice

Senior Broadcast Producer: Dustin Oliver

Associate Project Management Director: Genie Lara

Associate Creative Director: Chris Mead

Associate Business Affairs Manager: Amy Santana

Account Director: Aleks Rzeznik

Product Information Manager: Russ Wortman, Mark McNaul

Managing Director of Broadcast Production: Paul Albanese

Founder: David Angelo

Project Manager: Maddy Bendetti

Director, Business Affairs: Natasha Royzina

Account Coordinator: Sam Borst-Smith

Junior Art Director: Peter Watson

Account Supervisor: Annelise Lorenzo

Managing Director: Jeff Moohr

Associate Producer: James Morse

Head of Content: Ian Bearce

Edit Company: Mellow Media

Producer: Dina Oberly

Production Supervisor: Alicia Haldenwang

Commercial Coordinator: Cesar Villasenor

Executive Producer: Lisa Defalco, Rob Mackler

Post Production Company: The Mill

CG Lead: Matt Fuller

Production Coordinator: Jena Bodell

CG: Ben Smith

Senior Producer: Dan Love

Music : “Traction Control” by Jason Slack Grauhaus Music

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