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Volkswagen - Commercial Vehicles: Bedroom


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The VW Adaptive Front Lighting System provides better visibility and reach in situations of total darkness, it adjusts to difficult driving conditions, speed and even weather, helping the driver to identify possible danger situations and making his/her driving experience safer and more comfortable. Based on this, we did an analogy with artworks painted/based on a contrast technique of darkness and clarity. We illuminated, with the VW Adaptative Front Lighting System, paintings where danger was hidden in the dark, making them visible, as it happens when you drive a VW
Credits Other credits

3d / Retouch: Diego Chiliano

Head of Production: Norberto Bodello (300 Dpi)

Producer: Dante Rodriguez (300 Dpi)

Advertiser Supervisor: Ralph Beckmann (Volkswagen)

Group Account Director: Pablo Grignani (DDB Argentina)

Account Director: Catalina Aumann (DDB Argentina)

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