Web Film
Ovarian Cancer Australia: Overies For OvariesThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Ovarian cancer doesn't have the equivalent recognition or support of other female cancers. Such a low profile makes fundraising a challenge and leaves the women, who are living with the disease, feeling isolated and neglected.
Collaborating with Australia's favourite underwear brands - Bonds and Bras N Things - 10 Feet Tall developed a mass awareness campaign that called upon all Australians to become heroes simply by purchasing underwear. Only in this case, they're no ordinary undies - they're Overies. You wear them over your pants on World Ovarian Cancer Day, like a true hero. 100% of profits go directly to Ovarian Cancer Australia to save lives. Together we can fight Australia’s deadliest female cancer.
Client: Ovarian Cancer Australia |
The Best Ad JobsRetrieving latest jobs
advertising news |