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Interactive
K's Galleries: Eva Stories - Trailer
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How do you recount the story of the Holocaust to today's youth in a way that will make them sit up and listen? You grab them by the guts on the right medium.
Meet @eva.stories – a first person account of Nazi persecution. Eva Heiman, a 13-year-old girl from Hungary who perished in Auschwitz, left a diary describing the last months of her life. • In preparation of the Holocaust Remembrance Day, her diary will be adapted into more than 50 Instagram stories depicting her life which will be published every 30 minutes on @eva.stories Instagram page set up especially for this purpose. Agency: Leo Burnett, Tel Aviv Imagine what would have happened if the Jewish kids who lived during the Holocaust had had a smartphone, social networks and could have documented what was going on? That was the starting point for ‘Eva’s Stories’ – a unique new Instagram series which will for this year’s Holocaust Remembrance Day, over a period of 24 hours, issue a new story every 30 minutes documenting the life of Eva Haiman, a 13-year-old girl from Hungary who perished in Auschwitz, and left her diary behind. When the Nazis invaded Hungary in 1944, Eva Heiman was a 13-year-old girl living in the town of Nagyvarad. She began to write a diary on her birthday, February 13th1944 and stopped on May 30th 1944 – just three months later and three days before she was deported by train to Auschwitz, where she perished. 75 years later, her story has been adapted into a special film project produced and created by hi-tech entrepreneur Matti Kohavi and his daughter Maya, who invested millions of dollars in the project. To do that, they adapted Eva's personal diary into a screenplay and together with a team of 400 production people, actors and extras, they reconstructed Eva’s life and filmed it in Lviv Ukraine.
Screenplay: Maya Kochavi & Mati Kochavi Related
Hershey's: Hershey's. Bitter, but good.
BETC | Havas Sao Paulo 
Hershey's: Hershey's. Bitter, but good.
BETC | Havas Sao Paulo 
Hershey's: Hershey's. Bitter, but good.
BETC | Havas Sao Paulo 
Hershey's: Hershey's. Bitter, but good.
BETC | Havas Sao Paulo 
Hershey's: Hershey's. Bitter, but good.
BETC | Havas Sao Paulo |
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