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Top 6: May 1st 2019

March for Our Lives: Generation Lockdown

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Top 6: May 1st 2019
March For Our Lives has released a new video public service announcement titled 'Generation Lockdown.' Following the 20 year anniversary of the Columbine High School Shooting, the video offers a stark reminder of the dangerous environment today’s students face in schools across the country. The PSA features a young girl instructing adults on how they would survive an active shooter event. The PSA offers a moving look at what students deal with and how schools have had to respond to the very real threat of gun violence. It is estimated that 95% of school kids -- some as young as five -- are now trained on what to do during an active shooter situation because they have to be prepared for it at any minute, in any community. The PSA ends with a call for viewers to support federal legislation to put universal background checks in place for the purchase of firearms. This PSA follows the recent April 15th launch of a two-week Times Square ad campaign centered on gun violence prevention. March For Our Lives’ Times Square billboard ads are estimated to reach 5.5 million people as the organization seeks to garner support for legislation to pass background checks, extreme-risk protection orders (ERPO’s), safe-storage laws, and other life-saving measures. In 2017, nearly 40,000 people were killed due to gun violence.
Credits Other credits

Amanda Conlee, Director of Operations

Ryan Deitsch, Co-Founder & Content Creator

Lauren Hogg, Co-Founder

Robyn Mohr, Deputy General Counsel

Precision Strategies

Devika Bulchandani, President

Nathy Aviram, Chief Production Officer

Jeremy Miller, Chief Communications Officer

Danielle Korn, Director of Business Affairs

Kimberly Kress, Director of Talent Partnerships

Wilmien Blake, Director of Business Affairs

Terry Marcello, Director of Talent Payment

Bristol Parrish, Senior Project Manager

Production Manager: Sherra Fermino

Editorial: NO6

Editor: Jason Macdonald

Editor: Justin Quagliata

Executive Producer: Corina Dennison

Post Producer: Malia Rose, Laura Molinaro

Assistant Editor: Tripp McCarty, Scott Zeitlen

Finishing: NO6

Flame: Ed Skupeen

Flame Asst: Mark Reyes

Color: Steve Picano

Finishing: The Mill/LA

Flame: Tom Graham

Creative Director: Phil Crowe

Producer: Marie O’Brien

Executive Producer: Anastasia Von Rahl

Audio Post: Sonic Union

Audio Engineer: Brian Goodheart

Audio Mix Assistant: Kelly Oostman

Audio Producer: Pat Sullivan

Audio Producer: Justine Cortale

Music: Duotone Audio Group

Executive Producer: Ross Hopman

Composer: Brad Fischer

Clearances provided by: STALKR

Executive Producer: Colleen Cavanaugh Anthony

Producer: George Alvarez

Project Manager: Natalie Stowell

Researcher: Niko Savich

Researcher: Craig Phillips

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