Breeze Washing Detergent: Less Screen Time

Unilever's Breeze laundry detergent has collaborated with MullenLowe Singapore to launch a campaign encouraging Singaporean parents to swap their children's electronic devices for the outdoors. Recent studies have found that Singaporean children spend about 5 hours a day online and in contrast, spend less than 30 minutes outdoors daily. As mobile devices are increasingly preferred for children’s entertainment, education and even interaction, screen time is expected to continue rising at the expense of time spent outdoors. The campaign by Breeze and MullenLowe Singapore presents a sobering take on what it looks like to spend a lifetime in front of screens, only for regret to set in when it's too late.