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Top 6: May 8th 2019

PMU: The Calling

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Top 6: May 8th 2019
In early 2019, the PMU implemented its new strategy which focuses on horse betting DNA: the pleasure of the game and the expectation of winning. Its new communication campaign highlights the intensity of the show and the excitement of the gamblers.
Agency: Buzzman, Paris
The new signature: “May the best ones win” sounds like a challenge and values ​​the wisdom of the bettors. The TV movie tells an epic story, where nothing is foregone, where anything can happen through all the races that made History. It carries the idea that horse racing is the most spectacular sport and horse betting is the most intense sports betting. To such an extent that the heroes of the film do not withstand the call of the greatest race of all time!
Credits Other credits

Managing Director Cyril Linette

Marketing Director Gérard Callegari

Brand & Products Director Timothée Loizeau

Communication Director Charlotte Pasternak

Head of Brand Department Pascal Drai

Head of Advertising Sophie Andreani

Account Executive Pierre Vinogradoff

Head of Horse Show Content Clémence Courbet

Head of Media Division & Development Martin Terrier

Head of Brand Management & Brand Content Christel Mulet-Querner

Brand Management & Brand Content Manager Hélène Brosselin

President: Georges Mohammed-Chérif

Vice – President Thomas Granger

Managing Director Julien Levilain

Deputy Managing Director Florent Kervot

Account Manager Clément Chagnaud

Account Executive Soufiane Kechai

Social Media Manager Loris Bernardini

Head of Strategic Planning Clément Scherrer

Head of PR & Communication Amélie Juillet

PR & Communication Manager Paul Renaudineau

Head of TV Production & Art Buying Vanessa Barbel

TV Production Assistant Saveria Besset

Head Of Print Dee Perryman

Print Production Fany Maupou

Post Production Mikros

Sound Production The

Musique Supervisor Too-Young

Photograph Jan Verboom

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