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Silhouette Noir: I Will Be Me, 2

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TENA, the market leading incontinence brand, has launched its new Silhouette Noir product with a ground-breaking catwalk shot in the style of Victoria’s Secret that has taken over Oxford Street. This is the first campaign from TENA Women’s new platform “I Will Be Me” developed with AMV BBDO, with the key objective of breaking taboos around incontinence. The campaign re-imagines the Victoria’s Secret ‘Angels’ catwalk image, using the highly recognisable wings iconography on a 48-sheet billboard and digital 6-sheets in major London locations renowned for their fashion credentials, featuring age 40+ models wearing the Silhouette Noir all-black pant.
Credits Other credits

Agency Planner: Rob Sellars, Tom White

Agency Account Team: Tessa Brisbane, Laura Hazell, Phoebe Swan

Agency Project Manager: Sammy Kennard

Agency Designer: Max Henderson

PR Agency: Finn Comms

PR Account Team: Rebecca Jones, Naomi Biltcliffe, Simonne Vickers

Media Agency: Zenith

Media Planner: Libby Sanderson

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