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STOMP Out Bullying: Emma

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With nearly one in five adolescents bullied across the nation, STOMP Out Bullying has announced a first-of-its-kind AI platform, Emma, designed to help reduce bullying. Developed with consultation from Dr. Jeff Gardere, one of the most widely sought-after experts in the field of mental health, and an Associate Professor of Behavioral Medicine at the Touro College of Osteopathic Medicine in NYC, Emma is a technically advanced education tool programed to process thousands of negative social media posts and simulate the effects of bullying on a teenager's brain. Agency: Grey, New York
For the first time, scientists have proven the impact of peer victimization on adolescent brain development through a new study from E.B. Quinlan et all. Medical Research Council, King’s College London, London, UK. Data shows the experience of chronic bullying during adolescence may induce psychopathology-relevant deviations from normative brain development. Furthermore, the study found that peer victimization positively associates with anxiety symptoms indirectly, via these changes in the brain.
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Creative Technology Director: Mauricio Ruiz

Creative Technologist: Colin White

Editor: Adam Defrin

Head of Integrated Production: James McPherson

Music: Ryan Hobler (Music/Sound Design)

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