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Web Film

LICRA: Post Racism

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2019 France: racist or anti-Semitic statements appeared more and more on the streets and in social media. But on the internet, these hateful words are shared in virtual impunity, due to an obsolete and inappropriate law. Hosts are not aware of their responsibilities, and the users, on condition of anonymity, feel untouchable when sharing their hateful statements; To change the law and condemn online racism, The Licra decided to demonstrate the real impact of these messages with a campaign: Post Racism. For this campaign, a unique artificial intelligence has been developed: it’s able to detect a racist or anti-Semitic tweet, and to associate it to a propaganda poster from the darkest hours of our history that convey a similar statement. This allows us to demonstrate the real gravity of these messages shared and displayed to everyone.
Credits Other credits

Executive Officer : Mario Stasi

Administrative Officer : Stéphane Nivet

Executive Director : Gaelle Morvan

Account Manager : Laurent Enet, Coralie Montersino

Assistant Account Manager : Marie Blineau

Digital Project Executive : Vincent Capitaine

Art Buyer : Marine Gleyzes, Marion Venot

Publicis Sapient

Creative Director : Jean-Baptiste Burdin

Technical Director : Michael Miller

Back-office developer : Sun Yi Limet

Natural language processing developer : Matthieu Poullin


CEO : Guillaume Decugis

Co-founder : Guilhem Fouetillou

Partnerships : Guillaume Coquet


President & CEO production France : Pierre Marcus

Head of TV Production : Patrick Pauwels

Producer : Romain Guilbert, Augustin Gregoire

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