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Audi e-tron: Extraterrestre

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Aliens, stratospheric, from another planet. Football fans and the media do not fall short when looking for adjectives to give to F.C Barcelona players. In T.V., newspapers and social media, footballers are given the most incredible kinds of praise, going as far as to compare them to beings from out of this world. But, what would a real alien think about this? Moreover, what would happen if an alien met face to face with Barça’s players? This is the funny situation that sets in motion DDB Spain’s last campaign for Audi’s sponsorship of the F.C. Barcelona. The video takes place in F.C. Barcelona's locker room. There, Suarez, Busquets, Alba, Rakitic and Ter Stegen, have to face an unexpected visitor from another planet who accuses the players of taking the spotlight away from him. Produced by Primo & Eighty4 Studios, this piece from Audi was published in F.C. Barcelona social media channels and it demonstrates that even when the club players aren’t literally aliens, they own a vehicle that would be the envy of being from other planets: the all-new Audi e-tron.
Credits Other credits

Creative General Manager: Jose María Roca de Viñals

Business Director: Francesca González

Account Director: Asier García

Executive Account: Roser Vila

Head of Strategy: Cristiana Zito

Production: Felipe Gómez Aparicio

Editor: Federico Peretti

Postproducción: Eighty4

Media agency: PHD

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