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Top 6: May 15th 2019

Telekom: Storytime

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Top 6: May 15th 2019
Storytime, a Revolutionary education app from Telekom, was created by Leo Burnett Bucharest to enhance the experience of bedtime stories through the features of the phone, no matter the distance. The Telekom Storytime app enables parents working abroad to tell their children bedtime stories remotely, with the technology of the app meaning parents don't just tell the story, they become part of it. It’s a shocking fact that thousands of Romanian children are left in the care of relatives when their parents are forced by financial circumstances to seek work abroad. A UNICEF study found that these children experience emotional trauma as a result of parents seeking employment in another country in the hope of providing a better life for them. According to the American Academy of Paediatrics, reading stories to children aids them with their emotional development, but if a parent is away from their child, it’s impossible to read to them. So Telekom teamed up with Leo Burnett Bucharest to develop Storytime, an interactive reading app, which enables parents to recreate the magic of storybooks when they are away from home. Storytime is the first app for long-distance bedtime stories.
Credits Other credits

Victor Stroe – Head of Strategy and Associate Director

Diana Alexa – Managing Director

Agi Adrian Iota – Illustrator

Mihai Lucanu – Brand Communication Director

Laura Moisa – Brand Communication Manager

Maria Ilea – Digital Account Manager

Maria Zvinca – Digital Planner

Sorin Deleanu – A/V Producer

Alexandru Zlavog – A/V Producer

Dinut Lucian - App Development (Adonis Software)


Andreas Elsner – Chief Commercial Officer

Ruxandra Rau – Director Communication & Brand Strategy Romania Stefania Rusu – Brand Manager

Ciprian Postelincu – Head of Media

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