Cadbury Dairy Milk Freddo Treasures: The Jump

Cadbury has unveiled a new 6 million pound marketing campaign via VCCP, London, celebrating the launch of new Cadbury Dairy Milk Freddo Treasures. The campaign aims to inspire parents to say 'yes' to everyday adventures with their family, showcasing how Freddo Treasures are perfect for an inspiring and fun adventure. The creative highlights the fun families can have by taking five minutes out of their busy days to head outside on a free-spirited adventure on any given day – whether that is on the school run or the 20 minutes before tea-time. It follows a father and son who are enjoying imaginative play in a playground together, opening on a dramatic scene where they are defending their treasure. It cuts to the real world, where we see the father and son interacting with Freddo Treasures – the inspiration behind their imaginary adventure. It aims to immerse the viewer into the father and son’s imagination, taking you on the adventure with them. The campaign is launching with a 40-second TVC, for the first ever time, on Saturday May 4th 2019 on ITV’s Britain’s Got Talent alongside OOH, digital and PR activations that will follow. The digital activity will go live on 6th May to align with the TVC launch and will see a range of YouTube Bumpers and Facebook Posts that support the campaign, creating relevance for parents. PR activation will follow w/c May 27th, which will further bring to life the concept of Big Hearted Adventures, Every day for consumers.