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Amstel: Bridges on Bridges
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Amstel's new UK TV ad sees a Hollywood legend become a human bridge to encourage people to come together and connect over a golden bier. The spot, entitled 'Bridges on Bridges' and created by adam&eveDDB, features a gigantic Jeff Bridges literally becoming a human bridge with his arms connecting both sides of an Amsterdam canal for the city's people to come together. Since Amstel was first brewed in 1870 by two friends who wanted to share a better beer, Amstel has always been about fostering friendships over a pint.
Marketing Director: Cindy Tervoot (UK, HEINEKEN) Related
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