Ronit Raphael: The magazine's logo becomes the ad

Ronit Raphael, the leading chain of beauty clinics in Israel, primarily targets women. As part of the 2019 marketing objectives, it was decided to address male audiences as well as they are becoming increasingly aware of the importance of aesthetics. To draw men into Ronit Raphael and especially encourage them to consider laser hair removal treatment – the most common treatment amongst men in Israel. A collaboration with Blazer Magazine – Israel's No. 1 Men's magazine. Agency: M&C Saatchi, Tel Aviv
The magazine is distributed to 100,000 readers monthly. For the first time ever Blazer's logo was approved for commercial use. The name and logo became a part of the message. The cover referred to an article about the treatment experience in Ronit Raphael and a coupon was included with a unique discount for the male readers of the magazine.