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Gippsland Dairy: The Taste Made Me Do It


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Everyone likes to think of themselves as a good person. But sometimes life throws us temptations that can cause our moral compass to lose its bearings. For yogurt lovers, that temptation is Gippsland Dairy. They'll gladly compromise their conscience for a spoonful. This cheeky launch commercial directed by Tim Bullock from Scoundrel and set to Chicago’s iconic ballad 'Hard to Say I'm Sorry' was created by Cummins&Partners.
Credits Other credits

Online Editor: Eugene Richards

Colourist: Edel Rafferty



Client: Gippsland Dairy

General Manager Marketing – Damian Young

Senior Brand Manager – Steven Blakers

Digital & Communications Manager – Olivia Dickerson



Media: Cummins&Partners

Senior Integration Manager – Rachel Beckley

Head of Connections Strategy – Johnny Corpuz

Head of Media – Paul Murphy

Media Managers – Will Millar & Dean Hebard



Audio: Final Sound

Engineer: Stevo Williams

Producer: Pip Wright

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